Which one has a good scope in India: PPC or SEO?

Both have a great scope in India. There is so much of work in both the domains. I will recommend you to learn both and try to work in a firm where you get hands on experience on both to plan a career in Digital Marketing as a whole.

Both have their own challenges. Both are very vast. Both needs understanding of business. So, as you can see both SEO and PPC needs same basic requirements. It’s the way they work for business that’s the difference. SEO is long term investment whereas PPC gives instant results and the business can be taken forward from thereon.

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