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What is PPC marketing?

PPC marketing is basically an online marketing method in which the advertiser pays only when the user click the ad. The cost for ads are different based on the quality of site to which the ad created or the keyword which the user is bidding for.The quality score of each keyword is being determined by the google and the quality of ad and landing page determine whether to improve or decrease the rank of the Ad on search engines. PPC can be done over any advertiser platform which permits to show the ads.
A lot goes into building a great PPC campaign: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions.
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