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What delivers more ROI; SEO, PPC or traditional PR?

It is difficult to answer it as ROI depends on many factor and changes from business to business.
PR is usualy more seen as a long term branding activity. It has impact on sales, but not clearly direct.
SEO has longterm search related impact, which is great for new costomers finding your brand. It is easier to measure SEO impact than PR.
PPC – easiest to measure direct response marketing solution. You can measure your ROI within days after launching your PPC campaigns.
SEO involves less money but a lot of time, which is an investment in itself. The best suggestion is to do all of them in some ratio to get most benefit out of your marketing campaigns.
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