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What are the things I should know about digital marketing?

Businesses always need to find new ways how to leverage themselves through innovative marketing techniques. Digital marketing can help to raise awareness of business. It’s a form of marketing that involves both both push and pull techniques to acquire users who are targeted to the products and can be a potential good user,rather than targeting everyone, which happens in traditional form of marketing.Digital marketing is spread across different wings:
1. Search engine optimization
2. PPC or paid marketing
3. Social media marketing
4. Lead generation
5. App install campaigns
And other things like creation, management and improving the digital campaigns run on different platforms.
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