What are DA and PA backlinks?

A backlink (or link in general) is merely a link from one website page to another. Domain Authority and Page Authority (PA) are third-party metrics developed and used by MOZ for calculating the quality and popularity of domains and pages, respectively.
As with all third-party metrics they should be taken with a pinch of salt, but can be a general indicator of overall quality/ranking capability.That said, they can be used to quickly gain an indication, in numbers and at scale, of overall domain and page quality.
There are many similar third-party metrics, each have their own pros and cons.Use them to your advantage, but keep in mind that they are not the ultimate arbiter of quality, popularity and ranking ability.
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