Should PPC marketer know SEO?

Marketers should know about all forms of marketing/advertising, and that includes paid search advertising and SEO. This will help you understand that specializing in any single form of digital advertising is not enough to run the show for the business.You don’t need to know every technical aspect of SEO, but understanding what SEOs is and how to do it will always help. There’s plenty of common things -keyword research, user behaviour, conversion optimisation, improving page speed,generating revenues, etc.
Pay Per Click Marketing Executive Requires Knowledge about SEO On Page Optimization so they can improve their Landing Page Experience and Also Quality Score for their Keywords and Campaign to improve your CTR and ad performance.
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