Does social media marketing require IT knowledge?

The average daily duties of a social media manager don’t require you to have even remotely the same skills as anyone working in IT. You can totally get by in social media marketing without having any IT skills.
But, to really understand your online communities, you need to analyze the data to learn more about them, so having the knowledge to easily build reports for whatever information you want or need without having to spend hours every week in Excel just building the graphs before you can even begin working on actually analyzing them is a valuable skill to have.
This will also help you understand the business of IT companies and work for them.
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